About Twoland

 

One day,  Some lady  was on the phone complaining about the discomfort of wearing high heels all the time. In fact, she had taken to carrying a giant bag with an alternate pair of shoes inside when she went out at night. As a throwaway comment, she said that someone should invent a shoe that rolls up and can fit into a purse. She had no idea that the idea would stick with her for years to come.  The roll up shoes’ idea come out.

Though it seemed like a crazy idea, the two were soon off and running. We created a company, incorporated it, they chose a name, and then set about figuring out how to make a shoe that could roll up and fit in a purse. Once We had the product, they started at a trade show and website stopping everyone who passed by to show them what they had, and people absolutely loved the idea. Suddenly, the orders were rolling in and three months later their product was featured. Twoland was a hit and the Factory soon found themselves at the helm of a multimillion-dollar company.

Though we  say that creativity was not something that was fostered in their home during their childhoods, it was a creative and spontaneous inspiration – an idea casually tossed into a conversation -- that would eventually lead them to the ultimate success.